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Aperture

An identity study for an AI interface, built around a single mechanical form - the aperture - that opens, focuses and reforms across scale. The system treats intelligence as a thing to be framed rather than illustrated.

A restrained material palette (halftone, vector, photograph) was arranged through a fixed grid and a small set of operations: open, close, rotate, stack. The result sits in the long Swiss lineage without nostalgia for it.

Client

  • Aperture

Year

  • 2025

Services

  • Brand Identity
  • Art Direction
  • Motion Design
  • Systems Design

Recognition

  • Brand New, Noted
  • TDC 2025, Shortlist
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