Aperture
An identity study for an AI interface, built around a single mechanical form - the aperture - that opens, focuses and reforms across scale. The system treats intelligence as a thing to be framed rather than illustrated.
A restrained material palette (halftone, vector, photograph) was arranged through a fixed grid and a small set of operations: open, close, rotate, stack. The result sits in the long Swiss lineage without nostalgia for it.
Client
- Aperture
Year
- 2025
Services
- Brand Identity
- Art Direction
- Motion Design
- Systems Design
Recognition
- Brand New, Noted
- TDC 2025, Shortlist
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